Course Description

Learn LinkedIn.com, LinkedIn Sales Navigator, LinkedIn campaigns and time saving tools to fill your funnel.

LinkedIn Trainer, Forbes Top 50 Social Media Expert

Mike O'Neil

Mike O’Neil is CEO of Integrated Alliances and reached the exclusive LinkedIn summit of 30,000 connections by 2009 on his way to winning two Forbes Top 50 Social Media awards. He authored “Rock the World with LinkedIn” and has contributed to dozens of other social media books.In the early days, Mike ushered in the world of PC’s, networks, software, Internet and social media as a sales engineer where he trained sales teams, channel partners and customers.Now, for the last decade, Mike has been coaching, training and speaking on LinkedIn and B2B sales. Executives receive concierge-level service to help them reach their peers, while sales teams learn little-known LinkedIn-related techniques to lap the competition. Mike frequently brings his message to the stage at conferences and events in a rousing way.For 2017, Mike presents “Navigating LinkedIn” to help existing LinkedIn users thrive with the newest LinkedIn.com and the Sales Navigator add-on.

Course curriculum

  • 1

    PART 1 - Preparing for Intensive LinkedIn Activity

    • Introduction

    • LinkedIn Account Types

    • LinkedIn Profiles

    • The LinkedIn 3-Tier Network

    • Attracting Business

    • LinkedIn Groups

    • LinkedIn Settings
  • 2

    PART 2 - Taking Action with LinkedIn

    • Pre-Call Research

    • Why Connect on LinkedIn?

    • How To Connect on LinkedIn

    • Basic LinkedIn Searching

    • Advanced LinkedIn Searching

    • Searching for Companies on LinkedIn

    • Saving LinkedIn Searches
  • 3

    PART 3 - Lead Generation Campaigns

    • Lead Generation featuring Sales Navigator

    • LinkedIn Partnering

    • Linkedin Campaign Basics

    • LinkedIn Campaign Sending

    • LinkedIn Campaign Automation Tools

    • Farming Existing LinkedIn Connections

    • Farming Contacts with LinkedIn

    • Auto Text Expander Pasting Tool
  • 4

    PART 4 - Engagement, Data and CRM Functionality

    • Engagement with LinkedIn

    • Sending Messages to Connections

    • Sending Emails to Connections

    • Recommending LinkedIn Connections

    • Endorsing Skills of Connections

    • Account Based Selling with Sales Navigator

    • CRM Functionality with Sales Navigator

    • Getting Help Directly from LinkedIn

    • Conclusion - Getting Help from Integrated Alliances